DIP CMI prefers Petersime and sees the future with great optimism
Around the time Ira and Ray Petersime built their first electrical incubators, Don Juan Bautista Gutierrez, founder of Corporación Multi Inversiones (CMI), started a corner shop in San Cristóbal, Totonicapan, a small town in the west of Guatemala. What started in the 1920’s as a small shop, turned out to be one of the most important business groups in Latin America. Today it is a multinational family corporation with an important presence worldwide.
The ‘Division Industrial Pecuaria’ (DIP-CMI) is part of Guatemala’s Grupo Multi Inversiones and runs a Central America-wide poultry operation. The following companies are part of DIP: Avicola Villalobos, Guatemala; CADECA, Honduras; Avicola Salvadoreña, El Salvador; and DIP-CMI Costa Rica. They are the largest chicken company in Guatemala, part of the largest chicken producing group in Central America. You may know them from strong brands such as Pollo Rey and Delji, from sausages under the Toledo and Don Tico brands or from their restaurants Pollo Campero.
Fausto Renato Moreno Molina, Incubation Manager emphasizes how the company has been built from the start on high standards of ethical and professional norms. With these values at the foundation and a consistent choice for quality and focus on delivering the best product for their customers, DIP CMI together with its collaborators strives to make the division stronger and bigger.
This sounds like a company that doesn’t settle for less than the best. It will not surprise you they chose Petersime BioStreamer™ HD setters and hatchers for their hatchery expansion in Masagua. This state-of-the-art high-tech equipment gives them the opportunity to hatch 12% more chicks on the same surface as the classic BioStreamer™ incubators.
The unique Embryo-Response Incubation™ technology that these machines are equipped with, has already payed off. “We started up the hatchery in November 2016 and immediately got very good results”, Marvin Auberto Lopez Padilla says. He is the hatchery manager of the Masagua hatchery. “Thanks to the support from the incubation consultants at Petersime, and the training sessions we attended, we can get the most out of the machines.”
Mr. Moreno Molina indicates that the use of technology is of great importance for the company. “We choose to modernize our way of working in every part of the company. At the level of computer systems, we have integrated software that supports market intelligence efforts and cost management. For the hatchery we use the Eagle Eye™ software from Petersime. We monitor and control our entire hatchery from one single Command Centre PC.”
On the question what made them decide to partner with Petersime he answers: “We know that Petersime delivers the best quality incubators, but it was Petersime’s commitment to fast and effective service that was the decisive factor for us.” He continues “The personal guidance throughout the project and the level of professionalism and knowledge from the Petersime team meant we could rest assured our plan was in good hands.”
Petersime and CMI both share the conviction that investing in quality and a sustainable partnership gives the best results in the long run. “We see the future with great optimism, because the Pollo Rey brand has broad support in the region, we have strong partnerships, we are the largest poultry company in Central America and… we know what we are doing” concludes Moreno Molina.