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Shalimar Group perseveres with Petersime in its quest to augment protein nutrition in India

in Sales

Shalimar Group Of Companies, a pioneer in the Poultry Industry from the state of West Bengal in India, commenced its foray into poultry in 1968 as a feed manufacturing company. Over the years, the Group has gone from strength to strength integrating into all facets of the poultry industry.

Mr. Sameer Agarwal, Managing Director is the leader of the Shalimar Group, since 1994. He states, "I embraced the Industry from the very first day that I joined. Shalimar, the Feed Business, transitioned and evolved into an integrated Poultry Group encompassing Breeding, Hatching, Contract Broiler Farming, Broiler Meat Processing, Branding and Retailing. Shalimar’s current financial turnover is over USD 500 million per annum.  We have very recently diversified into Aqua Feed manufacturing, in a joint venture with, Japan’s leading Aqua feed manufacturer. Over the years, I have witnessed and been a part of the diversity, strives, challenges, variations and progress in the industry and feel a sense of pride today that I am contributing to the health and nutrition of the society through my work and corporate social responsibilities".

The state-of-the-art Shalimar hatchery, with an annual capacity of over 28 million, at Abujhati, West Bengal was established in 2011 with Petersime’s Bio Streamer Incubators. Achieving the most precise replication of the incubation and hatching functions of the “mother hen" was a remarkable triumph for the Shalimar Group. The superior quality of the day-old-chicks accelerated the growth and dominance of the group. It now has satellite hatcheries spread across India. A year ago, in 2016, the hatching capacity augmented by adding 14 million more day-old-chicks per annum. The group is poised to be the first fully automated hatchery in India, early in 2018.

"When we embarked on the hatchery project with Petersime in 2011, we believed we had engaged ourselves in an over-ambitious step. Now in retrospection, I feel validated. We are extremely happy having partnered with Petersime and are very pleased with the performance of the incubators, the service and the chick quality. " says Mr. Sameer Agarwal, MD, Shalimar Group of Companies.

Sudipta Kumar Pore who is uniquely trained in zoology and in electronic engineering pilots the hatchery operations. A self-motivated and energetic leader, he has been with Shalimar Group since the inception of the modern hatchery with Petersime Incubators. “I would say, that once a hatchery familiarizes with the attributes of Bio-Streamer incubators with its ease-of-use and efficiency, they can adapt to no other”, Sudipta states.

With the latest acquisition, the “Restore Incubator”from Petersime, he asserts, “The Re-store is a force-multiplier. Our experience with setting 10-day stored eggs after the Restore protocol provided a much superior yield. The harvest of day-old-chicks from ‘restored’eggs of young breeder flocks is remarkable”.