The global poultry business is constantly evolving, so staying on top of the latest trends and challenges is key. That notion is what brought together poultry industry leaders for the fifth edition of the Poultry Performance Conference in Bali, Indonesia.
From 19 to 21 September, Petersime’s Poultry Performance Conference brought together some thirty guests from all corners of the Middle East and Asia with one common interest: sharing views on current and future trends and challenges in the global poultry industry.
The Poultry Performance Conference, which has received increasing recognition among the industry’s leading players, aims to cover a broad spectrum of topics and present valuable information on how to manage specific challenges while navigating the road towards profitable growth. Olav Boel, Chief Commercial Officer at Petersime, explains: “Regardless of which part of the poultry value chain a company operates in, it will either have a big impact on the hatchery’s operation, or the hatchery will have a big impact on theirs. Hatcheries play a key role in the value chain as they create a lot of value for the next part of the chain. However, a lot can also be lost if things go the wrong way. The Poultry Performance Conference’s objective is therefore to look at the bigger picture, to discuss challenges and potential solutions to ensure the total poultry value chain can optimize its performance and meet the demands of the future.”
Digitalization, data, poultry integrations − These and many other topics were covered during the event. Through knowledge sharing, networking and lively discussions, Petersime intends to inspire, connect and energize the poultry community globally.